April Kelly (Co-founder)
Out of all the roles she juggles (business owner, author and
entrepreneur) supermom happens to top the chart! This
mom of four bright faces has used all of her
"superpowers" to pour into the venture that you all
know as Sure! Prioritizing quality, convenience and
complete nutrition, her main objective is simple,
to create a brand that moms can trust.
Nurturing the confident parent and the healthy child.
Just a few years ago, my family and I were celebrating one of the most joyous times of our lives, bringing home our new baby. Like most parents, we experienced a full range of emotions. Happiness, excitement, a tinge of anxiety but most of all, the warm sensation of unyielding love. Shortly after returning home, we were faced with a sudden change of events that ultimately led us to make the decision to supplement full time.
Like many moms, I felt ashamed, overwhelmed and a bit guilty. What could I have done differently to avoid this outcome? I wasn't looking forward to the task of formula shopping or the potential of mom-shaming that sometimes comes along with formula-feeding.
After experiencing terrible side effects from the formula we'd settled on, I decided to take matters into my own hands and commit to extensive research on formula ingredients and alternative options. Safe to say, a fire was lit that still burns today. With the aid of pediatricians, industry experts, my husband and all of my mom-friends, we've developed a special recipe that provides complete nutrition, quality and convenience.
We've had the joy of experiencing some of the best wins and a few fast fails. We continue to keep the pace as we know our customers are waiting on our solution, Sure! Ready-made plant based milk for babies and toddlers . As we continue to write our story we look forward to the future with great confidence and can't wait to share more with you!
COUNT ME IN!
For over two years our team has been working diligently behind the scenes to create a business, brand and product that our customers can trust! We are excited to share that we are closer than we've ever been to launching
Sure! Ready-made plant based milk led by our CEO, April Kelly.
We are laser focused on our mission that is to empower moms and parents to trust their ability to make the Sure! choice. We invite you along on our journey as we continue to grow and look forward to welcoming you into our family in the near future!
Best of the best!